10 Book Marketing Tips Every Author Should Consider

Today’s post is written by my guest, publicist Dee Stewart.

Dee Stewart

Whether you’re a novice or a professional author, here are ten book marketing tips to always consider as you write your next book.

1. See your book as a business.

If you are an author, who has a contract with a national publisher; if you’re an author seeking a publishing contract from a national publisher; or a self-published author, you need to look at your book as a product. You need to see yourself as a business owner, whose goal is to sell books. It’s a hard reality, but it’s a fair one. The sooner you realize that fact, the sooner you will sell out to book marketing.

2. Create a flyer, post card, or some transferable item for each book you offer.

Hand out this item everywhere. Ask your audience to pass the flyer along to friends and associates. Offer a contest and a special bookclub party invitation on the item in order to gain new email addresses that can be used to send promotional material to in the future.

3. Create a line or two about your book in your signature file that goes on every email you send.

After your name, title, and benefit statement, include a question that symbolizes your theme ie: Dwan Abram’s Married Strangers “Do You Know Who You’re Sleeping With?” Include your address and phone numbers as well.

4. Invest some money in book marketing.

Hire a publicist or contact a book marketing coach to schedule a low-cost introductory session. I provide both publicity and brand marketing coaching sessions. Please contact me at deegospelpr[at]gmail[dot]com or www.deestewart.com to schedule a free 10-minute consultation.

5. Take a teleclass on how to market your book.

These low-cost and low time investments can make your book the great seller it should be. Discover inexpensive ways to market via the phone and email. How convenient! Talk to me about my telechats on book marketing.

6. Use and manage a budget with an effective book marketing plan.

Book marketing is an expense, but if you don’t budget and manage that budget it will become more expensive than you planned. Therefore, it is imperative to have a marketing plan that tracks results.

7. Delegate some of the marketing.

Hire a low-cost computer assistant from your local high school or your family. For under $10 an hour, you can multiply your promotion exponentially via ecommerce your assistant does for you 2-3 times a week.

8. Set a sales goal (monies and count) for your book each month.

Of course you can’t count each book sold monthly when you write for a national publisher, but if you’re self-published set a monthly book goal. Published authors you can also set monthly sales goals via purchasing a case of books wholesale monthly to sale outside of regular book store distribution. If you receive 30 books per case and sold 3 cases a month ($15 per book.) You would personally sell 1080 books in a year. That’s $16, 200 that doesn’t charge back. Put your goal near your workstation to remind you of what you want.

9. Launch an effective newsletter campaign.

Think about reaching hundreds and thousands of people in your target audience every week via internet marketing and social media. When you give them what they want–free information–they will eventually buy. Many authors go the traditional path of just sending out a newsletter near their release date or something every holiday. Make your newsletter a grass roots movement. Use newsletters to mobilize your readership. Be transparent.

10. Set your marketing plan to continuous and specific annually.

Many clients come to me and say they are discouraged their book didn’t sell well in four months. When I ask when they began marketing the book they say two months before the release date and two months after. Are you kidding me? Quantum of Solace sold $70 Million its first weekend not because it began marketing the movie two months before, but because their marketing team had been leaking this movie six months prior and continued to market the last 007 film even now. You can’t turn marketing on and off if you’re in business.

A bonus tip: If your book trailer isn’t less than 30 seconds long, it’s not viral enough.

Dee Stewart is a writing diva mother, publicist, inspirational book reviewer for Romantic Times Magazine, Atlanta Satellite Bookseller for Mocha Readers Bookstores, and owner of Christian Fiction Blog and The Christian Fiction Network. Her writings have appeared in: Spirit Led Woman, Gospel Today, Atlanta Christian Family, Mosaic Literary, Precious Times, and Vertical Fix . Visit her at www.deestewart.com or on Facebook at www.facebook.com/dee.stewart

“Join me at Christian Fiction Blog this September as I teach the free course – 30 Days to Build a Better Book Blog.”




Related Posts:

A Writer’s Success from the Perspective of PR Guru Pam Perry

Tips for Getting Started With Book Promotion

What Can a Publicist Do For a Writer?



9 Responses

  1. Wow! Great tips! I’m definitely archiving this newsletter for “some day.” 😉

    Thanks, Sharon!


  2. You’re so welcome, Angie. I’m glad the information was helpful.

  3. Dee, these are wonderful ideas!
    Sharon, thanks for this post!
    Keep writing!


  4. Hi Sibella,

    Thanks for stopping by my blog. I’m so glad you enjoyed Dee’s article.

    Blessings to you as you write for Him,


  5. Hi Sharon –

    I was surprised by the book trailer tip – 30 seconds?
    Also, I heard prior to this article that an author should begin marketing three years prior to the release of a book.

    Hmm, let’s see. I started blogging in 2008. Two more years to go?

    Susan 🙂

  6. Hi Susan,

    I was surprised by the book trailer tip as well. I’m a little late to the marketing game, but at least I finally got on board. Some of us just move a little slower. 🙂

  7. Sharon-
    All of your tips were extremely helpful!
    In regards to the one about delegating some of the marketing to an intern or an assistant, there is a great resource that helps to synthesize all the internet marketing features into one program.

    It’s great, easy, and cost-efficient!
    When you have a moment, check out Book
    Marketing 3.0
    , a new suite of unique products and services on
    how to market a book. You can obtain
    the Book Marketing 3.0 Toolbar, a productivity tool for authors for free. Go to:

    Jessica 🙂

  8. Jessica,

    Thanks for the information about Marketing 3.0. Most writers are looking for cost-effective ways to market their books so your suggestions are quite timely. I’m glad you found the marketing information useful.

    Hope you’ll visit again,


  9. Great advice. I will have to put some of these strategies to work for me.

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