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The Vook is Here

I suppose it was just a matter of time before someone wised up and merged books with video. Simon & Schuster, one of the largest publication giants in the world, teamed up with TurnHere, a leading internet video production company, and voila…the vook was born. In a nutshell, the vook blends high quality video with the internet and forms a robust interactive reading experience. For Harry Potter fans, the vook will remind you of the animated newspaper in the movie Prisoner of Azkaban—only the vook is much better.

At first, I couldn’t imagine the appeal of such a product, and then I visited the vook website and realized how cool a product like this could be. Especially for nonfiction material where activities can be demonstrated, questions can be asked, and pictures can be viewed all in one easy-to-use format. Now I’m kind of groovin’ on the idea.

If you have a few minutes, check out the short video below where Judith Curr, Executive Vice President, Atria Books, Washington Square Press, explains the vook and its appeal.

From what I gather, there appear to be four vooks available for purchase at this time, but as sure as I’m sitting here, I bet more are on the way. FYI, the online version of each vook is $6.99, and the iPhone Apps are $4.99—you know how I love my iPhone. The current vooks available are: “The 90 Second Fitness Solution”, “Promises”—A novella by Jude Deveraux, “Return to Beauty”, and “Embassy”—A thriller by Richard Doetsch.

What are your thoughts on the vook? Do you think you’d enjoy this type of media interaction? If you’re a writer, do you think the vook will help or hurt your stories as you’ve written them?




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6 Responses

  1. Sharon!

    This is Matt, the Brand Director at Vook. Thanks so much for your inspiring post. We really appreciate your positive comments. More importantly, we appreciate that you can see the potential for our platform. I have to keep stressing: we’re not trying to change reading or get rid of books, we’re trying to help people tell new stories and share information in new and better ways.

    It’s always a pleasure to see someone get what we’re doing.

    Please contact me if you have any further questions at Matthew@vook.com



  2. I’m really not convinced that the vook is anything more than an experimental fad. But I admit I’m curious enough to want to purchase a book. *digs out iTouch*

  3. Hi Matt,

    Thanks for stopping by my blog. I really do see potential for the vook and I plan on checking it out to see how I like the experience.

    Hope you have a wonderful weekend,


  4. Hi Kelly,

    Like you, I’m very curious about the vook. With the price set at a reasonable point, I have no excuse to pass up taking a look-see for myself. 🙂 Let me know what you think when you try it out.

  5. I can see how valuable this product would be for a how-to book. A video demonstration of the written word is even better than still photographs.

    This appeals to me more than the Kindle. I wouldn’t be surprised if the idea takes off.

    Susan 🙂

  6. Susan, I agree with you completely. Video demonstration is so much more appealing to me. The first thing I thought of when I saw the vook demonstration was cookbooks. Man, I’d love to have an interactive cookbook where I can see some of the steps and the end product. How cool would that be?

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