I suppose it was just a matter of time before someone wised up and merged books with video. Simon & Schuster, one of the largest publication giants in the world, teamed up with TurnHere, a leading internet video production company, and voila…the vook was born. In a nutshell, the vook blends high quality video with the internet and forms a robust interactive reading experience. For Harry Potter fans, the vook will remind you of the animated newspaper in the movie Prisoner of Azkaban—only the vook is much better.
At first, I couldn’t imagine the appeal of such a product, and then I visited the vook website and realized how cool a product like this could be. Especially for nonfiction material where activities can be demonstrated, questions can be asked, and pictures can be viewed all in one easy-to-use format. Now I’m kind of groovin’ on the idea.
If you have a few minutes, check out the short video below where Judith Curr, Executive Vice President, Atria Books, Washington Square Press, explains the vook and its appeal.
From what I gather, there appear to be four vooks available for purchase at this time, but as sure as I’m sitting here, I bet more are on the way. FYI, the online version of each vook is $6.99, and the iPhone Apps are $4.99—you know how I love my iPhone. The current vooks available are: “The 90 Second Fitness Solution”, “Promises”—A novella by Jude Deveraux, “Return to Beauty”, and “Embassy”—A thriller by Richard Doetsch.
What are your thoughts on the vook? Do you think you’d enjoy this type of media interaction? If you’re a writer, do you think the vook will help or hurt your stories as you’ve written them?