It seems like 2009 came and went in a flash. Now that we’re about to usher in a new year, I thought I’d take a look at how 2009 shaped up. In doing a little research, I found the following interesting statistics.
• A decade ago there were 34 million cell phone users in the United States. Today there are more than 203 million. According to a 2004 MIT survey, the cell phone is the invention people hate the most, but can’t live without, beating out the alarm clock and the television.
• During waking hours 75% of cell owners had their phones turned on and within reach.
• Given a choice between electronic devices, baby-boomer-internet users overwhelmingly choose PCs over cell phones (51% and 21% respectively), while the opposite was true of Gen Yers (47% and 38%).
• Nearly half (47%) of US teens say their social life would end or be worsened without their cell phone, and nearly 6 out of 10 credit their cell phone with improving their life.
• 42% of teens say they can text blindfolded.
• Facebook reports a 276% growth in users between the ages of 35 to 54.
• Facebook is now growing by over 700,000 users a day.
• The fastest-growing category in the iTunes app store is books.
• Amazon is now the biggest book retailer.
• A US Department of Education study showed that on average online students out performed those who received face-to-face instruction.
• The fastest growing segment on Facebook is women between the ages of 55 to 65.
• The second largest search engine in the world is Youtube.
• There are over 200,000,000 blogs.
• 78% of consumers trust peer recommendations.
• In 2008 there were 6.0 Million Twitter users. In 2009 the number more than doubled to 18 Million users.
• When LinkedIn launched in 2003 it took almost 16 months to reach one million users. LinkedIn now has over 50 Million users worldwide, and they’re growing at almost one new member per second.
• The average book in America sells about 500 copies.
• Fewer than 20,000 of the new books published each year make it into the average chain bookstore.
Well, everyone, there you have it—a few tidbits to chew on as you set goals for 2010. Will any of these stats or other statistical information effect how you relate to your readers, customers, etc?