Let’s continue where we left off yesterday in our discussion.
Jo-Anne, what additional tips can you share with us about blogging and website promotion?
If your objective in posting a blog is to generate traffic so that the direction of the spotlight shines on you and your books, then heed these 10 successful tips and create a blog that your readers will love:
1. Write in a conversational style that is easy to understand and enjoyable to read.
2. Chose a clean design, with no distractions, as your template.
3. Use short paragraphs and include bullet points, headings, and subheadings which are easy to scan for information.
4. Keep your blog posts short. If needed, set up a link to long reference material.
5. Have a plan and stick to it. This includes topics, marketing, and scheduling. Show commitment.
Fact – Blogs take up to six months to gain a steady group of readers unless you market your blog consistently. Promote to advertisers and readers.
6. Create links to past relevant and popular posts and ones that introduce YOU. Easy navigation will assist your readers.
7. Produce valuable and unique content – Educate, entertain, or update your readers so that they gain something from reading your blog.
8. Establish a sense of community – Interaction will satisfy your readers and they will feel a part of your blog.
9. Brand yourself by discovering your niche and using the tag in your signature and theme for each post. A tremendous increase in popularity through search engines will attract new followers.
10. Remember to include an “About Section” and a “Contact Page” along with your contributing post page.
- Always keep in mind that beauty is in the eye of the beholder. What one reader may see as valuable, another may view as a waste of time. The key is that you keep writing. Relax. The more comfortable you are in expressing your voice, the more likely your audience will follow your blog.
- Blog professionally so that your blog stays out of the slush pile.
“The internet is a vast wasteland of thoughts and ideas. According to Technorati, someone creates a new blog every 1.4 seconds. If blogging was a crime, and in some cases it very much should be, it would be the number one source of criminal activity in the land.” Adam Brown, FreelanceSwitch Site, 1/07/09.
With this alarming fact, how does someone create a blog that viewers will pick to read?
1. Properly type in caps and no caps. Do not take short-cuts. Do not capitalize your entire title, leaving everything in bold print.
2. Use the word “blog” correctly. Do not call your post or article a blog.
3. Choose 2-3 posts as “related posts” at the end of your original post for the day. Do not include a string or list of related posts. Keep it simple.
4. Spell all names correctly.
5. Keep your content short, specific, and relevant. Avoid rambling.
6. Take blogging seriously.
7. Keep your readers informed.
8. Use pictures to spice up your post.
9. Establish yourself as a source of information.
10. Keep your posts positive. Bad mouthing and constant complaining are just plain unacceptable.
“Remember, as the medium becomes more and more mainstream, there will be more and more blogs, and more and more opportunities.” Darren Rowse, ProBlogger, 3/21/09.
Jo-Anne, before you go, I have one more question for you. As someone experienced in internet marketing and promotion, what are some of the biggest lessons you’ve learned that you wish someone would have told you when you first started in the business?
It’s a lot of work. I knew this when I started my business, Premium Promotional Services, but I underestimated the huge time commitment involved in promoting even one client.
Technology is constantly changing, and these changes are occurring faster and faster all the time. To keep up with these rapid advancements, constant education must be a part of my routine. It’s almost like going back to school and having to take a couple of hours of instruction every day just to keep afloat. I guess I needed to actually experience this fast pace before I could really relate. And now that I know, I just hold on and enjoy the ride.
The internet world is huge! The biggest lesson that I’ve learned from starting this business is the sense of community, how vast this writing world really is, and the great people I’ve met on this new journey.